Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. In order to make the Differentiation strategy work, you must ensure that the premium price you are able to charge is enough to cover your costs of focusing on the chosen attribute. Professional learning must be strategically planned before it’s implemented. Blended learning takes a variety of forms: Teachers might learn a new tool in a traditional face-to-face setting led by an expert, then engage in self-directed learning and online chats. The phrases “dime a dozen” and “vanilla” come to mind when values, clientele, services, and staff expertise are interchangeable between your organization and another’s. 2. We make choices every day based on differentiation. Alternatively, they might begin learning from instructional videos, explore scenarios in a series of face-to-face sessions, and then practice independently. Too little causes … If a firm has a product that is high in demand the firm can price it higher. Which students miss out most? A company having a better product compared to its competitors can carve out its place in the business community. “Marketing is the art of meaningful differentiation.” – John Lederer. We make choices every day based on differentiation. Recruit teacher leaders to share their expertise. In a model that has come to influence others, the University of Central Florida and the University of Wisconsin-Milwaukee employed a blended program for staff in which instructors met biweekly face to face to learn directly from each other. Differentiation allows you to add value and establish a premium position in the market. Another adv… Written by Tim Lee on September 28, 2017. When professional learning is flipped, teachers learn in a collaborative setting, then continue to explore asynchronously, often aided by websites and apps like Flipgrid and Padlet. Is there a gap in the industry that you could fill (that you aren’t already filling)? Consumers of differentiated products are not as sensitive to price changes, therefore, the manufacturers can increase their prices. 5. Differentiated instruction IS more qualitative than quantitative. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. We know that differentiation is a powerful vehicle for student success—and these same approaches can support teacher development. Learning management systems such as  Blackboard, Canvas, Google Classroom, and Schoology are popular communication tools that extend discussions and collaboration. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. 3. A well-executed differentiation strategy is an opportunity for your business to stand out in a saturated marketplace and convince potential customers … Here are five steps to create an accountability system that leads to lasting change. Research reveals that short-term PD without follow-up doesn’t work. How do I effectively differentiate my brand from the rest? Benefits of Differentiated Instruction Differentiated Instruction Benefits Everyone. The G Suite for Education is also a versatile platform for communities of learners to remotely share, collaborate, and store materials. Reputation. It takes a minimum of 20 separate instances and as many as 50 hours of instruction, practice, and coaching before anyone can master a new strategy. Phone: 780.423.5552 | [email protected], The Importance of Differentiation In Your Marketing Strategy, Incite Announces Expanded Advisory Services to Support M&A. Edutopia® and Lucas Education Research™ are trademarks or registered trademarks of the George Lucas Educational Foundation in the U.S. and other countries. Blended learning combines in-person and digital off-site learning. 1:07 Product Differentiation Innovation / Invention – The best way to implement differentiation strategy is to invent or innovate. The Benefits of Differentiation in Professional Development Strategies like flipping instruction and providing opportunities for repeated practice work … What it all comes down to is focus. Remember that observation and feedback play an integral part in ensuring that the plan is followed with fidelity. Benefits of Differentiated Instruction Since I'm no expert on the pros and cons of differentiated instruction myself, I did some digging to see what the consensus … Create Mutual Benefit Using a differentiated marketing strategy, you choose groups of customers you believe you can best serve based on your company's capabilities. Their learning was sustained through deep reflection and metacognitive dialogue via online discussion forums. 1. Incorporating blended models for professional learning creates an environment that caters to the individual needs of each teacher. 2. Morning sessions are synchronous and led by a facilitator, while the afternoons are asynchronous. This makes it easier to generate interest and close sales. Establishing a differentiated product experience oftentimes yields a multitude of benefits. Take the time to find your differentiated value, focus on it, and stand out. 10507 Saskatchewan Drive, Edmonton, AB T6E 4S1 Like students in a classroom, teachers require active learning and consistent opportunities to activate new knowledge and skills. Microsoft for Education offers guided virtual workshops and webinars that conclude with opportunities to explore tools on their site. Because customers perceive the unique customer service or product features as special, a company following a differentiation strategy is typically less sensitive to price fluctuations than the general market. Product differentiation occurs on two clear levels: vertical and horizontal. methods and strategies involved in differentiated instruction Usually, differentiated instruction utilizes four methods which involve content, process, product and learning environment. A big challenge of inventory management is maintaining the right amount of stock. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. In courses applying differentiated instruction, whole-class discussions are often followed by group or individual learning activities that help cement subject comprehension. Competitive Advantage: Cost Advantage & Differentiation Competitive Strategy is about applying offensive or alternatively defensive actions to create a advantageous position within marketplace, with a purpose to deal with issues effectively with competitive forces in addition to come up with a much better return on investment. For example, following the differentiation focus strategy, Betterment – the largest automated investing service – clearly has a strong advantage by focusing on a narrow segment. 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